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According to sales trainer and author, Jeffrey Gitomer, “If I can get my prospect or customer to laugh, I can get him or her to buy…so can you.” Using appropriate humor in sales takes creativity and finesse but it is a great avenue through which you differentiate yourself from the horde of other bland, boring, windbag salespeople who talk themselves out of more sales than they ever make.
A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase: